Tony’s Chocolonely Lil’ bits case
Tony Chocoloney has an amazing cause of making the chocolate industry slavery free. For their landing page, I felt it important to emphasize the mission shortly before introducing the addition to the products. Being a mission driven company and all. After the that the spotlight should be on the latest addition to the Tony’s family.
The email goes out to loyal Tony’s fans who are already familier with the mission so here we prioritize the information on Lil’ Bits over the mission.